Who Knew J.C.Penny Celebrated Sensuality?

Last week on September 28th, I attended a reception/launch, co-hosted by the New York Foundation for the Arts, for a new line of lingerie called "Ambrielle" that looked like it could hold it's own with some of the other popular "sexy" brands (Eg. Victoria's Secret). Guess what? It's from J.C. Penny! I've noticed that this traditionally popularly-priced store has upscaled it's fashion lines, significantly, and now they're doing the same for lingerie. This is a good thing, especially since J.C. Penny is a store that a gazillion people around America like to shop in.

What you bput UNDER your clothes is it's nearly as important as what you wear. When the Ambrielle line launches in 2007, J.C. Penny customers will find the 4,000 items in free-standing boutiques in every store. The line is actually (broken into three sub-brands that appeal to different generations and styles: "Smooth Revolution" (modern and smooth), "Mystique" (sexy and enhancing) and "Essentials" (understated and natural). The lingerie looks modern and sensual, but certainly not risqu鮠Hopefully, The Advice Sisters will be reviewing some actual pieces, soon. All attempts to get a press contact, amazingly, have failed so far, but I'm still working on it.

The Chelsea Art Museum in New York was the setting for the launch in New York. The cavernous space was brightly lit, and there was plenty of room to walk around to view pieces of the Ambrielle line worn by models with original artworks as backdrops. Cleverly, the models were posed as the subjects in the painting, but of course, they were wearing bras and panties. This didn't sit too bady with any of the men in the room. DJ's kept the beat loud and lively, until a special musical performance by the songstress, Anna Nalick.

Although I don't always get a chance to connect with friends and colleagues at events like this, I did get a chance to chat with lovely designer/actress Esther Nash, whose fashions are currently being reviewed in our What Works Beauty, Cosmetics and Fashion Review Column http://www.advicesisters.net/whatworkscol3.html.

Ambrielle should be lauching at the Queens Center in New York in February 2007..not sure about the rest of the country but I'm guessing it will be around the same time. I used to "scoff" at J.C. Penny, but I'm taking a closer look now. Ambrielle is sensuous, for real, and really an exciting addition to J.C. Penny you'll want to look at, too.