Calvin Klein's Seductive Comfort Bra Collection - A Review

Not long ago the Advice Sisters blogged about Calvin Klein's sensational, new fragrance, Secret Obsession and how spokesperson, sultry actress Eva Mendez's video was too racy for the networks to put on the air. Ms. Mendes is also the face of Calvin Klein's latest collection of bras and panties, called: Seductive Comfort.

Eva Mendes is the also the face of Calvin Klein's newest underwear line, Seductive Comfort, featuring a T-Shirt Bra, an Underwire Bra, and a Customized Lift Bra.

What makes the line unique is that it caters to curvy or fuller-figured women with a wide range of sizes from 30 (nearly impossible to find) to 38, A-DD.

According to the Bob Mazzoli, Chief Creative Officer, Calvin Klein Underwear, and Kathy Linehan, Vice-President of Merchandising for Calvin Klein Underwear, 75% of women shopping for a new bra look for comfort before anything else. That's why these Seductive Comfort bras are 25% spandex with microfiber and plush straps, and feature a cushioned panel for the hook and eye in the back. Additionally, the lace trim is padded on both sides so it never touches or scratches the skin. I can't quite remember whether there are 30 or 50 different components that go into a bra, but there are certainly a lot of them. And, bra designers/engineers take their jobs very seriously --especially if they are working for a fashion leader like Calvin Klein. The company spent two years perfecting prototypes of each of the three bras, and they used real models to fit them (most companies just mathematically increase or decrease the proportions without using real women to test them out). One innovation is in the the Customized Lift Bra. The amount of padding decreases as the cup size increases so those who need more oomph, get it, and those who don't need any "help" still get a bit of appropriate padding to get the desired lift.

Another important design element is that the bra straps get wider as the cup size increases. Ask anyone who is well endowed. It's a curse as well as a blessing. Bra straps dig into their shoulders and can cause serious discomfort.

No matter what your size or what style you choose, each bra retails for $44.00....reasonable for a luxurious bra these days. There's also a Seductive Comfort Collection coordinating hipster panty for $28.00 (I took a quick look at it although I didn't test-drive one. The panty is simple and pretty but not too sexy, too sheer or too low).

All the bras come in black, dune, ivory, nightshade and smoke tried all three bras (sometimes I really love my job!) and here's my breakdown of their attributes:

Seductive Comfort Customized Lift Bra: This was extremely comfortable for a "push up" bra. Although there is lift, it's not ridiculous. I found that "the girls" were lifted into exactly the right place, and in a pleasing shape. The front dips low enough so it didn't show through, but wasn't so low I'd fall out of it. Usually, I find myself tugging at a push-up like it's a vice within a few hours, but this bra was so comfortable I didn't even notice I had it on for hours. The lace trim looks quietly sexy.


Seductive Comfort T-Shirt Bra: Without getting too personal, a T-shirt bra is always my favorite, as I really like a smooth, no-show look under clothing. But unlike many T-shirt bras, this one not only looks smooth, it won't flatten you out into an unflattering, pillow shape.

Seductive Comfort Underwire Bra: for full-figured women, an underwire is a must-have in most situation, but an underwire can really poke, chafe and irritate you if it doesn't fit right. This bra has nicely shaped cups and soft, double-lined cups so there's no "show through."

These may be tough economic times, but a good bra can make every day just a little nicer. And, if you can't afford a designer dress, you can still get a Calvin Klein bra and feel just a bit decadent!

All Calvin Klein Underwear products are available on

www.cku.com

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