Playtex Fits --Lisa Rinna at Bryant Park Tents

This morning in the tents, PLAYTEX launched a new advertising campaign ("Girl Talk") in which confident (and real women) talk about their breasts – often euphemistically as "the girls" – and the quest for finding a well-fitting bra that keeps "the girls happy" The web site is playtexfits.com. Playtex spokesperson and actress Lisa Rinna (in leopard, above) is best known for her roles on the popular soap opera Days of our Lives, and on Melrose Place. Most recently, the lovely (and very lithe) Lisa competed in the second season Dancing with the Stars, making it to Round Seven. She was on hand at the tents to kick off the campaign, and talk to women about her "girls" and their "girls." You can't see from the photo, but hers are certainly worthy of spokeswoman-status!

The playtexfits.com website just launched a few days ago, and it's worth a look just for fun, because it's cute, user-friendly, and features information for "the rest of us" who may not have model-like figures, and who are always on the quest for a more comfortable, better fitting bra. The site also gives everyone the opportunity to submit a line about bras and breasts like those featured in the ads, and also vote for favorite lines submitted by others that might someday be highlighted in future parts of this campaign. It's lighthearted, clever and lots of fun!

Should you wish to, you can send a "Girl Talk" e-card, or become a start by submitting videos of your own personal bra stories. A nice feature is "Roz," the site's virtual bra fitter. There are lots of Playtex lines to suit women from their first bra, to their last. I hope to review some for you in time for our holiday What Works Beauty, Cosmetics and Fashion review column.