Living Proof NO-FRIZZ Keeps Frizz From Frazzling You!
The other day I was invited to the launch of a new type of haircare product called NO FRIZZ $24.00 4 oz, $14.00 2 oz. from Living Proof. This company is packed with promise, and peopled with partners that have imprssive experience and talent. For example, Dr. Robert Langer, one of the world's top biomedical scientists at MIT is part of Living Proof, and he has been awarded some of the most prestigious prizes in medicine. Together with Polaris Venture Partners (a venture capital firm with 25 years of experience in business development) Living Proof has gathered some of the best and brightest working on issues that annoy the average person to no end, even if they're not life threatening. We're talking about prolems. The first problem the company decided to tackle, luckily for frizzballs like me, is how to tame frizzy hair.
Like many visionary companies, Living Proof was founded simply after a conversation between a man and his hair stylist. The Living Proof team analyzed products currently used to tame frizz and realized that most of them used silicones and were pretty much tweaked formulas that were closely related. So they put the brightest and best people they could find, into a lab (Langer Labs), let them play around with ingredients.
It took about two years, but the result was NO FRIZZ -- a line of silicone-free, frizz-eliminating hair products with a new, molecule, PolyflouroEster that is enhanced/activated with heat styling. Traditional frizz fighters coat hair (leaving it heavy and greasy) but the unevenness of the coating allows moisture in, making frizz appear. The new molecule is smaller than the traditional frizz-fighting ingredients, and the it provides a thin, smooth coating that produces a barrier against frizz that is more effective, and also provides a more lightweight product.
Living Proof's mission is to "invent efficient formulas based on entirely new molecules and breakthrough technologies for results you can see from across the room." To prove this point, at the launch, a woman with perfectly long, straight, shiny hair that had been treated with one of the No Frizz products on one side and a traditional, silicone based anti-frizz product on the other, and then smoothed straight with a flat iron, "volunteered" (she works for the company) to sit with her back to us as another woman literally steamed her hair with humidity directly applied with a hand steamer. As the presentation continued, I watched the woman with the steamer assault the volunteer's hair for at least five minutes. The result? The side that had been treated with the traditional silicone looked "poufy" and textured, while the NO-FRIZZ side looked perfectly straight. We were in a theater with stadium seating and I could easily see the difference "from across the room."
But as someone with a lot of frizz frustration, I couldn't wait to try this product on myself at home. There are six different products for three different hair types: fine-medium; medium-thick; and thick-coarse in two different formulas: Straight Making, and Wave Defining (for those days when you want a more wavy or curly style that still looks controlled and frizz-free). As a beauty reviewer, I try so many different products, but I have my favorites that give me the results I desire. So I used my favorite shampoo and regular conditioner. After this, I decided to try the medium-thick product in a flip-top tube, wishing that all of these came in the pump bottle used only for the fine-medium products. But the products for thicker hair are also thicker in consistently, hence, a tube packaging works best. The tube encouraged me to use at least one, quarter-sized dollop of the product (2x or 3x the amount for longer hair). I gamely tried two dollops even though the label says: "Don't be afraid--you can't use too much."
I worked the product in my damp hair, and did my usual, fast blow-dry that generally leaves my hair poufy and the dry ends, frizzy. I didn't change my "technique" at all. My hair looked fairly sleek, even without a finishing touch from a flat iron. I decided to lightly spray some of the fine to medium solution on the sides of my layered style where the ends are damaged and always frizz up. Then I smoothed my hair again with a mini flat iron. TIP: you can work a dollop of NO FRIZZ into dry, damaged ends during the day for added moisture and conditioning.
As A beauty reviewer I try all sorts of products that promise great results, and not all of them deliver the goods equally well. But with the NO FRIZZ product, the results were better than I expected. My hair felt looked shiny and felt as if nothing was coating it at all --quite unlike the heavy, greasy feel that most anti-frizz products produce. In truth, my hair not only looked than usual, it looked better than it has ever looked outside of a professional blow-out....and I didn't even do a great job at styling!
And, at the launch presentation I attended, we were told that since the NO FRIZZ technology repels most other materials like water and oils, it actually repels dirt and particles, keeping your hair cleaner, longer. Since my hair looked straighter than usual, it also looked more vibrant. A good blow-out requires a lot of heat, so if you can reduce the amount of shampoos and stylings, you may actually save time, money and keep your hair healthier. Although it's not a scientific study, mine certainly seemed to stay looking nicer, longer. The day I did this test it was raining. My hair still did frizz...a bit...but nothing like it usually does. I didn't try the wave-producing product yet, but I am confident that curly styles will look shinier and smoother as well.
Given this result, and all of the benefits I've mentioned, I'm definitely a new fan of NO FRIZZ!
Give your friends a frizz-free new year by gifting them with NO FRIZZ. The products ares available now at http://www.livingproof.com/ and will be available in February 2009 at select Sephora stores and online, and at QVC and QVC.com
Labels: hair, living proof, no frizz







As you can see from the model above, the eyes are the thing. The look was all about a fresh face (no foundation, just a bit of brightening powder, concealer and a dusting of face powder if necessary). Eyes were done in a palette of violet and grey (with some shimmer) and lots of mascara. There was just a bit of pink blush to warm up the face. The model I quickly snapped in the photo above is much more beautiful than this photo shows, but it gives you a great look at the eyes. Note that the lips are pink and very, very shiny. The new Cynthia Rowley Color Collection for AVON lip gloss is unbelievable!a definite "must have" for your Fall makeup wardrobe. 
